Week 1 – SEO Fundamentals
Topics:
- What is SEO? Importance and Overview
- How search engines work (Crawling, Indexing, Ranking)
- Types of SEO: On-page, Off-page, Technical SEO
- Understanding SERPs (Search Engine Results Pages)
- Keyword Research Basics
Practice:
- Analyze your favorite website’s SEO
- Explore Google Search Console and Google Analytics
- Mini Project: Perform SEO audit of a small website/blog
Week 2 – Keyword Research & Competitor Analysis
Topics:
- Importance of Keywords
- Short-tail vs Long-tail keywords
- Keyword tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest
- Competitor analysis & identifying keyword gaps
- Search Intent: Informational, Navigational, Transactional
Practice:
- Perform keyword research for a website
- Create a keyword list and map it to pages
- Mini Project: Develop a keyword strategy for a blog or business site
Week 3 – On-Page SEO
Topics:
- Title tags, meta descriptions
- Header tags (H1, H2, H3)
- URL structure optimization
- Internal linking best practices
- Content optimization: keyword placement, readability
- Image SEO (alt tags, file names, compression)
- Schema markup & rich snippets (basic)
Practice:
- Optimize a blog post with title, headings, meta description, and images
- Mini Project: Optimize 3-5 web pages for On-page SEO
Week 4 – Technical SEO
Topics:
- Website speed & performance optimization
- Mobile-friendliness & responsive design
- XML sitemap & robots.txt
- Canonical URLs & duplicate content
- Structured data & schema implementation
- HTTPS & security
- Crawling and indexing issues (using Google Search Console)
Practice:
- Check website speed with Google PageSpeed Insights
- Fix broken links and optimize images
- Mini Project: Technical SEO audit of a website
Week 5 – Off-Page SEO
Topics:
- Backlinks & link-building strategies
- Guest posting, blogger outreach
- Social signals & brand mentions
- Local SEO: Google My Business
- Directory submissions & citations
- Avoiding black-hat SEO practices
Practice:
- Identify competitor backlinks
- Submit a website to local directories
- Mini Project: Create a backlink strategy for a business website
Week 6 – SEO Tools & Analytics
Topics:
- Google Analytics: setting up, tracking goals
- Google Search Console: indexing, performance, coverage reports
- Keyword tools: SEMrush, Ahrefs, Ubersuggest
- SEO audit tools: Screaming Frog, GTMetrix
- Rank tracking and reporting
Practice:
- Analyze organic traffic of a website
- Generate an SEO audit report using free tools
- Mini Project: Complete SEO audit report of a live website
Week 7 – Local SEO & Content Strategy
Topics:
- Local SEO optimization (Google My Business, citations)
- NAP consistency (Name, Address, Phone)
- Reviews & reputation management
- Content marketing for SEO: blogs, videos, infographics
- Content calendars and planning
- User engagement metrics & CTR
Practice:
- Optimize a local business for Google My Business
- Create a blog/content plan targeting relevant keywords
- Mini Project: Local SEO optimization + content plan for a business
Week 8 – Advanced SEO & Capstone Project
Topics:
- Advanced strategies: voice search, featured snippets, schema markup
- E-commerce SEO optimization
- Technical SEO for large websites
- SEO for WordPress, Shopify, and other CMS
- Monitoring SEO performance & updates
- Algorithm updates & staying current
Practice:
- Track rankings and traffic for keywords
- Implement schema for FAQ or product pages
Capstone Project:
- Complete SEO optimization for a live website, including:
- Keyword research & mapping
- On-page SEO
- Technical SEO fixes
- Off-page SEO strategy
- Performance reporting
Deliverables:
- SEO audit & strategy report
- Optimized website ready for better rankings
- Progress tracking using Google Analytics & Search Console
